Day 2: 11th September

● Leveraging the agility and measurability of performance marketing to senior stakeholders to secure your budget
● Utilising the increased access to customers with the growth in usage of digital and social channels
● Being sympathetic to your audience with your strategy, creatives and call to action
● Planning for the long term and a return to normality

● How do you pinpoint your most influential customers?
● How to ask the right questions to understand your audience’s drivers, and barriers to engaging
● How to turn insight into a core set of principles to guide your strategy

● Finding the human in the machine: using personalisation to create genuine conversation with your audience
● Being open to creating an audience-led conversation by listening to their responses on social media
● Using performance marketing to tailor campaigns to consumers and incorporate brand identity