Day 2: 11th September

  • 10:00 am
10:00 am
Chair’s opening remarks

Jim Lewcock

Founder

Blue 14

  • 10:05 am
10:05 am
Panel: How can you adapt to the post-Coronavirus performance marketing landscape?

● Leveraging the agility and measurability of performance marketing to senior stakeholders to secure your budget
● Utilising the increased access to customers with the growth in usage of digital and social channels
● Being sympathetic to your audience with your strategy, creatives and call to action
● Planning for the long term and a return to normality

Christian van Oostrum

Head of performance marketing

Pirate Studios

Jim Lewcock

Founder

Blue 14

  • 10:45 am
10:45 am
Session break
  • 11:35 am
11:35 am
Presentation: How The Sun created a model which pinpointed a hyper-influential audience segment, to halve its cost per registration for Dream Team

● How do you pinpoint your most influential customers?
● How to ask the right questions to understand your audience’s drivers, and barriers to engaging
● How to turn insight into a core set of principles to guide your strategy

Paul Hood

Digital marketing director

The Sun

  • 12:00 pm
12:00 pm
Session break
  • 12:15 pm
12:15 pm
Presentation: “Nah fam it’s deffo blue” – how innocent make things personal on social media

● Finding the human in the machine: using personalisation to create genuine conversation with your audience
● Being open to creating an audience-led conversation by listening to their responses on social media
● Using performance marketing to tailor campaigns to consumers and incorporate brand identity

John Thornton

Head of social media

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Anna Bateson

UK marketing director

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  • 12:40 pm
12:40 pm
Chair’s closing remarks

Jim Lewcock

Founder

Blue 14