Day 2: 11th September

  • 10:55 am
10:55 am
Chair’s opening remarks

Jim Lewcock

Founder

Blue 14

  • 11:00 am
11:00 am
Stop marketing fraud and drive better business results, higher conversion and ROI

● Produce cleaner data for trusted insight and decision making
● Analyse site interactions focused on real human customers
● Optimize marketing spend for better business results
● Increase lifetime value of lead generation
● Achieve full visibility into sources of fraudulent traffic and data
● Develop higher conversion rates and better business results

Dan Lowden

CMO

White Ops

  • 12:15 pm
12:15 pm
Networking Lunch
  • 1:45 pm
1:45 pm
Panel: How can you adapt to the post-Coronavirus performance marketing landscape?

● Leveraging the agility and measurability of performance marketing to senior stakeholders to secure your budget
● Utilising the increased access to customers with the growth in usage of digital and social channels
● Being sympathetic to your audience with your strategy, creatives and call to action
● Planning for the long term and a return to normality

Assean Sheikh

CMO

Flavourly

Meghan Wolf

Manager, Global Social Business & Transformation

IBM

Todd Tran

Chief Strategy Officer

Teads

Omar Oakes

Global technology editor

Campaign

  • 2:20 pm
2:20 pm
Chair’s closing remarks

Jim Lewcock

Founder

Blue 14