Day 2: 11th September

10:55 am
Chair’s opening remarks

Jim Lewcock


Blue 14

11:00 am
Stop marketing fraud and drive better business results, higher conversion and ROI

● Produce cleaner data for trusted insight and decision making
● Analyse site interactions focused on real human customers
● Optimize marketing spend for better business results
● Increase lifetime value of lead generation
● Achieve full visibility into sources of fraudulent traffic and data
● Develop higher conversion rates and better business results

Dan Lowden


White Ops

12:15 pm
Networking Lunch
1:45 pm
Panel: How can you adapt to the post-Coronavirus performance marketing landscape?

● Leveraging the agility and measurability of performance marketing to senior stakeholders to secure your budget
● Utilising the increased access to customers with the growth in usage of digital and social channels
● Being sympathetic to your audience with your strategy, creatives and call to action
● Planning for the long term and a return to normality

Assean Sheikh



Meghan Wolf

Manager, Global Social Business & Transformation


Todd Tran

Chief Strategy Officer


Omar Oakes

Global technology editor


2:20 pm
Chair’s closing remarks

Jim Lewcock


Blue 14