Day 1: 10th September

  • 10:00 am
10:00 am
Chair’s opening remarks

Jim Lewcock

Founder

Blue 14

  • 10:05 am
10:05 am
Fireside chat: Google discuss data privacy, media measurement and smarter analytics driving performance

(The fireside chat is a chance to hear candidly from an industry expert as they interviewed)
● Why marketers are moving away from a reliance on cookie based metrics and measurement
● The move into more ‘modeled data’ in ad platforms to help make smarter decisions to drive performance
● How the emergence of Cloud technology is enabling advanced analytics techniques to maximise insight

Will Wallace

Head of tech, media and telco, Google Marketing Platform UK

Google

Omar Oakes

Global technology editor

Campaign

  • 10:25 am
10:25 am
Session break
  • 10:40 am
10:40 am
Ignite: Should your brand in-house or outsource performance marketing for maximised impact and resource management?

(The ignite session will have panellists individually present their viewpoint within a 5 minute time limit, before assembling as a panel to debate the topic)
● Hear from a panel of industry experts as they discuss where each approach delivers the greatest impact, and which you should choose for your next campaign.
● Hear from the agency-side on the insight, expertise and efficiency that they can bring to performance marketing activity
● Brands discuss their impactful campaigns with an in-house performance marketing team, and share the strategies that have led to growth and cost-savings
● Which combination of in-house and outsourcing is right for your brand’s performance strategy, analytics and management of its channels

Caroline Harrison

Head of marketing RBWM

HSBC UK

Streisan Bevan

Non-executive director

Away Resorts

Patrick Williamson

Head of media

MPB

Jim Lewcock

Founder

Blue 14

  • 11:15 am
11:15 am
Session break
  • 12:05 pm
12:05 pm
Case study: Case study: How Pizza Hut used creativity to drive growth through targeted and sequential messaging

● How Pizza Hut used distinctive creative to drive business results
● How Pizza Hut effectively designed creatives and planned media around audiences to maximise the effectiveness
● The successes and failures of a brand’s attempt to innovate in performance-based marketing – what are the main learnings for your next campaign

  • 12:30 pm
12:30 pm
Networking Lunch
  • 1:30 pm
1:30 pm
Presentation: Building and upskilling your team – learn how Secret escapes created a best-in-class performance marketing team

● How much should your team have specialisms for greater agility and flexibility?
● Investigate the impact of splitting your performance marketing team between other teams in marketing, sales and digital
● Upskilling your experienced staff versus recruiting additional talent – which is right for your team?

Rumyana Miteva

Head of performance marketing and revenue

Secret Escapes

  • 1:50 pm
1:50 pm
Session break
  • 2:05 pm
2:05 pm
Presentation: Using local knowledge to expand into new markets effectively and create sustained growth

● Ensuring that you use local knowledge to effectively establish your brand in a new market
● Using expertise and research to best culturally translate your message to reach a new audience
● Taking advantage of existing affiliate and publisher relationships for cost-effective growth in a new market

  • 2:30 pm
2:30 pm
Session break
  • 2:45 pm
2:45 pm
Keynote: Brand and Performance Marketing – the imperfect marriage to drive business growth

● How to get the balance right in an increasingly data driven automated marketing world
● Is performance marketing most effective as a separate or integrated team?
● Where should the focus of the discipline lie for your organisation?

Ben Carter

Global director of restaurants and strategic partnerships

Just Eat

  • 3:10 pm
3:10 pm
Session break
  • 3:25 pm
3:25 pm
Panel: Effective internal stakeholder reporting to demonstrate the true value of your performance marketing activity

● Setting realistic campaign objectives that are feasible to measure and report
● Aligning and presenting reports to the objectives of key stakeholders to demonstrate the true value of your activity and increase budgets
● Equipping collaborative teams with an understanding of performance marketing to improve effective cooperation and integration

Jae Hopkins

Marketing and sales director

Eurotunnel

Rhys Davies

Head of Media

BT Consumer

Lilia Dikova

Head of digital

Bionic

Sam Taylor

Head of group commercial/ performance marketing

Direct Line Group

Jim Lewcock

Founder

Blue 14

  • 4:00 pm
4:00 pm
Chair’s closing remarks

Jim Lewcock

Founder

Blue 14