Day 1: 10th September

10:15 am
Chair’s opening remarks

Jim Lewcock


Blue 14

10:25 am
Session break
10:35 am
Ignite: Should your brand in-house or outsource performance marketing for maximised impact and resource management?

(The ignite session will have panellists individually present their viewpoint within a 5 minute time limit, before assembling as a panel to debate the topic)
● Hear from a panel of industry experts as they discuss where each approach delivers the greatest impact, and which you should choose for your next campaign.
● Hear from the agency-side on the insight, expertise and efficiency that they can bring to performance marketing activity
● Brands discuss their impactful campaigns with an in-house performance marketing team, and share the strategies that have led to growth and cost-savings
● Which combination of in-house and outsourcing is right for your brand’s performance strategy, analytics and management of its channels

Olivia Rego

Global Category Lead, Digital


Caroline Harrison

Head of marketing RBWM


Streisan Bevan

Non-executive director

Away Resorts

Patrick Williamson

Head of media


Jim Lewcock


Blue 14

11:10 am
Session break
12:00 pm
Case study: Case study: How Pizza Hut used creativity to drive growth through targeted and sequential messaging

● How Pizza Hut used distinctive creative to drive business results
● How Pizza Hut effectively designed creatives and planned media around audiences to maximise the effectiveness
● The successes and failures of a brand’s attempt to innovate in performance-based marketing – what are the main learnings for your next campaign

Catriona Woodward

Head of Digital Marketing

Pizza Hut

12:30 pm
Session break
12:45 pm
Presentation: Building and upskilling your team – learn how Secret escapes created a best-in-class performance marketing team

● How much should your team have specialisms for greater agility and flexibility?
● Investigate the impact of splitting your performance marketing team between other teams in marketing, sales and digital
● Upskilling your experienced staff versus recruiting additional talent – which is right for your team?

Rumyana Miteva

Head of performance marketing and revenue

Secret Escapes

1:15 pm
Networking Lunch
2:00 pm
Presentation: Using local knowledge to expand into new markets effectively and create sustained growth

● Ensuring that you use local knowledge to effectively establish your brand in a new market
● Using expertise and research to best culturally translate your message to reach a new audience
● Using performance marketing to understand the potential in a new market

Andy Cooney

Commercial Director


2:30 pm
Session break
3:00 pm
Panel: Effective internal stakeholder reporting to demonstrate the true value of your performance marketing activity

● Setting realistic campaign objectives that are feasible to measure and report
● Aligning and presenting reports to the objectives of key stakeholders to demonstrate the true value of your activity and increase budgets
● Equipping collaborative teams with an understanding of performance marketing to improve effective cooperation and integration

Jae Hopkins

Marketing and sales director


Rhys Davies

Head of Media

BT Consumer

Lilia Dikova

Head of digital


Sam Taylor

Head of group commercial/ performance marketing

Direct Line Group

Jim Lewcock


Blue 14

3:45 pm
Chair’s closing remarks

Jim Lewcock


Blue 14