• 10:00 am
10:00 am
Welcome remarks from Campaign

Gideon Spanier

UK editor-in-chief


  • 10:10 am
10:10 am
Panel discussion: In media we trust? Data, targeting and regulations in media post-2020
  • What is the industry doing to protect consumer privacy and improve the trustworthiness of news, information and media?
  • What does the future hold for ad serving, ad-buying, and consumer targeting?
  • What infrastructure will support the cookie-less future if real-time bidding is no longer available?

Nick Baughan

Director of Agencies


Zara Erismann

MD publisher


David Wilding

Director of planning

Twitter UK

  • 10:50 am
10:50 am
Session Break
  • 11:05 am
11:05 am
How are brands and retailers partnering to deliver more effective digital media campaigns?
  • What data are retailers surfacing to build effective campaigns for brands?
  • How to embed data collaboration into everyday ways of working to drive long-term growth
  • How data can deliver greater customer insights, targeting, and cross- channel measurement
  • 11:30 am
11:30 am
Session Break
  • 12:10 pm
12:10 pm
Networking Lunch
  • 1:50 pm
1:50 pm
Panel discussion: Exploring the strategic potential and impact of podcasts
  • Capitalising on the potential of native advertising offered by podcasts
  • Adopting podcasts as part of an integrated multi-channel campaign
  • Understanding the metrics and measurement for podcasts to future-proof media plans

Louise Yankovic-Jenkins

UK marketing director

John Frieda

Renay Richardson

Podcast producer

Sony Music

  • 2:30 pm
2:30 pm
Networking Break
  • 2:45 pm
2:45 pm
A game everyone wins

Gamers are grocery shoppers, movie fans, and car buyers. In short, gamers are just
like you and me. This is a diverse audience segment, ripe for brands to reach.

  • What are the successes?
  • What are the opportunities? How does it work?
  • This session will get you up to speed on the gaming ecosystem, so you too, can get in the game

Jan Bojko

Head of Market Research

Activision Blizzard Media

  • 3:10 pm
3:10 pm
Session Break
  • 3:25 pm
3:25 pm
Panel discussion: Big Brother: the ethics of personalisation
  • When does targeting and personalisation go too far and impacts audience trust?
  • What are the regulatory updates for data privacy and targeting?
  • Who decides how businesses use data in the age of addressable and personalisation?
  • What are the merits and drawbacks of targeting tightly vs keeping audience targeting broad and reach based?

Paul Rowlinson

Managing director

GroupM Digital UK

Christine Maguire

VP, Global advertising revenue


  • 4:10 pm
4:10 pm
Chair’s closing remarks

Gideon Spanier

UK editor-in-chief