• 10:00 am
10:00 am
Welcome remarks from Campaign

Gideon Spanier

UK editor-in-chief

Campaign

  • 10:10 am
10:10 am
Panel discussion: In media we trust? Data, targeting and regulations in media post-2020
  • What is the industry doing to protect consumer privacy and improve the trustworthiness of news, information and media?
  • What does the future hold for ad serving, ad-buying, and consumer targeting?
  • What infrastructure will support the cookie-less future if real-time bidding is no longer available?

Nick Baughan

Director of Agencies

Facebook

Zara Erismann

MD publisher

LiveRamp

David Wilding

Director of planning

Twitter UK

  • 10:50 am
10:50 am
Session Break
  • 11:05 am
11:05 am
How are brands and retailers partnering to deliver more effective digital media campaigns?
  • What data are retailers surfacing to build effective campaigns for brands?
  • How to embed data collaboration into everyday ways of working to drive long-term growth
  • How data can deliver greater customer insights, targeting, and cross- channel measurement
  • 11:30 am
11:30 am
Session Break
  • 12:10 pm
12:10 pm
Networking Lunch
  • 1:50 pm
1:50 pm
Panel discussion: Exploring the strategic potential and impact of podcasts
  • Capitalising on the potential of native advertising offered by podcasts
  • Adopting podcasts as part of an integrated multi-channel campaign
  • Understanding the metrics and measurement for podcasts to future-proof media plans

Louise Yankovic-Jenkins

UK marketing director

John Frieda

Renay Richardson

Podcast producer

Sony Music

  • 2:30 pm
2:30 pm
Networking Break
  • 2:45 pm
2:45 pm
A game everyone wins

Gamers are grocery shoppers, movie fans, and car buyers. In short, gamers are just
like you and me. This is a diverse audience segment, ripe for brands to reach.

  • What are the successes?
  • What are the opportunities? How does it work?
  • This session will get you up to speed on the gaming ecosystem, so you too, can get in the game

Jan Bojko

Head of Market Research

Activision Blizzard Media

  • 3:10 pm
3:10 pm
Session Break
  • 3:25 pm
3:25 pm
Panel discussion: Big Brother: the ethics of personalisation
  • When does targeting and personalisation go too far and impacts audience trust?
  • What are the regulatory updates for data privacy and targeting?
  • Who decides how businesses use data in the age of addressable and personalisation?
  • What are the merits and drawbacks of targeting tightly vs keeping audience targeting broad and reach based?

Paul Rowlinson

Managing director

GroupM Digital UK

Christine Maguire

VP, Global advertising revenue

TripAdvisor

  • 4:10 pm
4:10 pm
Chair’s closing remarks

Gideon Spanier

UK editor-in-chief

Campaign