• 9:40 am
9:40 am
Welcome remarks from Campaign

Campaign360 and PRWeek360 Joint Plenary: The state of the Media Industry

Gideon Spanier

UK editor-in-chief

Campaign

  • 9:50 am
9:50 am
If not now, when?
  • When agility and speed are no longer just the realm of athletes and rock stars
  • Learning from the past: Cultural relevance, innovation and authenticity
  • Where to from here? Never waste a crisis

Raoul Shah

Joint CEO & Founder

Exposure

  • 10:10 am
10:10 am
Session break
  • 10:20 am
10:20 am
Keynote interview: Why investing in advertising in a downturn works
  • The outlook for the rest of FY 2020 and into 2021
  • The future of the office: how brands are successfully adapting in a Covid world and adapting to client needs
  • Improving diversity and inclusion in media and at WPP

Gideon Spanier

UK editor-in-chief

Campaign

  • 10:45 am
10:45 am
Session Break
  • 11:00 am
11:00 am
Panel Discussion: Creative brand reactions to the COVID crisis

As budgets and priorities change in response to the crisis, creativity has been one of the things that has differentiated brands. In this session, we will hear from the brands on how they are creatively differentiating themselves during the crisis and how they are innovating moving forward.

  • How are businesses innovating to try and protect revenue during and after the crisis?
  • What lessons can be learned from this experience?
  • What long term impact will this have as we ease out of the crisis?

Alex Weller

Marketing Director, Europe

Patagonia

Raoul Shah

Joint CEO & Founder

Exposure

Ben Carter

Global director of restaurants and strategic partnerships

Just Eat

Lisa Jedan

Vice president, global brand communications

Bacardi

  • 11:45 am
11:45 am
Session Break
  • 12:00 pm
12:00 pm
Keynote: Using behavioural insights to reconnect with your consumers in a post-covid world

Adopting a consumer-first approach makes sense – but to be truly customer focussed you may sometimes need to ignore what they say. This session will explore which part of their brain you do need to focus on.

  • How key principles of behavioural economics allow you to add value without adding cost.
  • And why it often makes no sense to solve for the average: why segmentation and customer moments matter
  • And why COVID makes this more true than ever.

Rory Sutherland

Vice chairman

Ogilvy

  • 12:25 pm
12:25 pm
Session Break
  • 12:40 pm
12:40 pm
The Fairer Future for Digital Advertising
  • The factors driving the acceleration of change in digital advertising in 2020
  • What a fairer future means for consumers, advertisers and content publishers
  • How our industry should take responsibility for delivering principle-led change

Damon Reeve

CEO

The Ozone Project

  • 1:10 pm
1:10 pm
Networking Lunch
  • 2:00 pm
2:00 pm
Fireside Chat: Redefining British creativity
  • Leveraging your unique identity as an opportunity for growth and creativity
  • Overcoming bias to improve and foster creativity
  • breaking down class barriers to promote authentic voices within the industry
  • Empowering people to feel included so they bring their best ideas to the table

Elizabeth Uviebinené

Co-author

Slay in your Lane

Yomi Adegoke

Co-author

Slay in your Lane

Gideon Spanier

UK editor-in-chief

Campaign

  • 2:30 pm
2:30 pm
Session Break
  • 2:45 pm
2:45 pm
Creativity in the modern media ecosystem

Join this interactive panel to look back over the truly impactful advertising campaigns from 2010 and 2020 that had a competitive edge through creativity and innovation.

  • What made it a success?
  • Which channels were used?
  • How was the creative translated?

Chaka Sobhani

Chief Creative Officer

Leo Burnett

Sereena Abassi

Worldwide Head of Culture & Inclusion

M&C Saatchi Group

Ben Hawley

Marketing director

Campaign Against Living Miserably (CALM)

  • 3:25 pm
3:25 pm
Session Break
  • 3:40 pm
3:40 pm
Case study: Huawei’s ‘Humanly Possible’: Amplifying creative campaigns with cutting-edge technology for a truly unique brand identity
  • Retaining creativity in the era of tech: bringing together human creativity with technology for a truly disruptive and modern campaign
  • How to deliver creative campaigns that integrate multiple channels and platforms for maximum consumer reach
  • Translating the ‘big idea’ into reality: valuing, nurturing and recognising truly creative and disruptive marketing strategies

Lilian Bours

Brand and brand partnership director

Huawei

Andrew Garrihy

Global chief brand officer

Huawei

  • 4:00 pm
4:00 pm
Session Break
  • 4:05 pm
4:05 pm
Why wouldn’t you use addressable TV?
  • The TV marketplace – how it’s evolved in the last 3 years
  • Demystifying how and when to use addressable TV
  • A brand view on making addressable TV work for you

Sam Taylor

Head of group commercial/ performance marketing

Direct Line Group

Kristian Claxton

Head of engagement

Finecast

  • 4:35 pm
4:35 pm
Chair’s closing remarks

Gideon Spanier

UK editor-in-chief

Campaign