About Tracy Abraham

Speaker

Tracy Abraham

Group marketing director

The AA

Panel discussion: Can the industry retain creativity at scale in a fragmented media landscape?

Tracy spent the first part of her career working for a variety of media organisations on numerous high profile launches including the launch of Channel 5; bringing Sex and the City and The Ali G Show to Channel 4; promoting the biggest ever webcast of its time – Madonna Live on the Internet at MSN and then returning to Channel 4 to launch long-form video on demand in the UK. She later moved to Hearst Magazines to set up a number of new businesses for Good Housekeeping before taking over as CEO of the Jewish Chronicle for several years. Tracy then made a radical switch into Fintech and FS and was the launch Marketing Director for Monzo. She is currently Group Marketing Director of the AA.

See also

Nick Ashley

Head of Media and Campaign Planning Tesco

Paul Rowlinson

Managing director GroupM Digital UK

Sarah Ogden

Head of corporate brand 3 Monkeys Zeno

Elizabeth Uviebinené

Co-author Slay in your Lane

Gideon Spanier

UK editor-in-chief Campaign

Sam Taylor

Head of group commercial/ performance marketing Direct Line Group

Scott Guthrie

Strategic influencer marketing consultant N/A

Michael Swaisland

Head of insights EMEA Mattel