About Sophie More

Speaker

Sophie More

Marketing director

Brewdog

Presentation: Experience-first campaigns: how to ensure experiential plays a lead role in an integrated campaign

Sophie More is the Marketing Director at BrewDog, the largest craft brewer in Europe with over 100 bars across the world, export into 65 countries and breweries in Scotland, Ohio, Australia and Germany, the maverick company continues to brew beer that blows people’s minds and take the craft beer revolution stratospheric. BrewDog has become synonymous with bold and often controversial campaigns elevating the craft beer maker to one of the fastest-growing drinks brands in the world with a valuation of more than £1.7bn. Prior to joining BrewDog Sophie worked for brands including Jack Daniel’s and Red Bull.

See also

John Thornton

Head of social media innocent

Maria Koutsoudakis

Brand and marketing director Vodafone UK

Rory Sutherland

Vice chairman Ogilvy

Emily Trenouth

Head of Influencer Marketing Strategy MediaCom

Klare Kennett

Assistant director external affairs, marketing and communications RSPCA

Lilian Bours

Brand and brand partnership director Huawei

David Billings

Global head of programmatic & social Dunnhumby media

Nick Jones

Head of corporate & B2B PR, UKI Experian