About Sereena Abassi


Sereena Abassi

Worldwide Head of Culture & Inclusion

M&C Saatchi Group

Creativity in the modern media ecosystem

Sereena Abbassi is the Worldwide Head of Culture & Inclusion at M&C Saatchi Group. She is committed to creating organisational transformation that is grounded in creative and strategic thinking. Sereena is an Activist, Public Speaker, Consultant and Writer. She was the Founder of All Here a social enterprise that connected individuals, brands and agencies; supporting them to think more critically about the world and the work that they create. Sereena has worked with organisations such as Creative Equals and was one of the few Diversity & Inclusion experts advising the U.K. Advertising & Media Industry Diversity Taskforce and the IPA’s Leadership Talent Group.

Last year Sereena was listed as one of the most influential D&I Leader by Hive Learning, as well as being nominated as a top ten workplace hero by the Ethnicity Awards. Sereena has received much industry recognition for her work, from being named as one of Campaign’s 50 Trailblazers of the Future and Stars of 2018, Pitch Magazines 100 Creative Superwomen, and The Dots 100 top Black Creatives. Sereena currently sits as an advisory board member to The Other Box and Masculinity In The Workplace and had previously sat on the Diversity in Marketing and Advertising Summit (DIMA) advisory board. Sereena sits as a Board of Trustees for the charity Sour Lemons and was one of the judges for this years’ New Blood D&AD category: Mckinsey Design & The Case.

Sereena has spoken at D&AD, Campaign 360, The Mill, ICA, Facebook, Airbnb, UCL, LSE, Liverpool University, Viacom, Monzo, Ustwo, YCN, Bloom, THE ARTS + and the Oxford Media Convention, to name but a few. She has written for Campaign Live, Communication Arts, The Drum, and was recently featured in The Observer. She has appeared on CNBC, Foundation Radio and It’s Nice That’s podcast Lectures in Progress.

Sereena is British, Persian-Iranian, Jamaican and lives and works between Bristol and London and has lived and worked in the U.S., the Netherlands, Iran and Spain. She is currently working towards a part-time masters in Postcolonial Culture & Global Policy at Goldsmiths, University of London.

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