About Raoul Shah


Raoul Shah

Joint CEO & Founder


If not now, when?

Panel Discussion: Creative brand reactions to the COVID crisis

Raoul launched Exposure in 1993 – a creative communications agency that joins the dots between brands, consumers and relevant culture. He is passionate about bringing people together to share, inspire and collaborate.

Exposure London was followed by New York (2003) Tokyo (2008) and Paris (2017) – four culturally influential cities
that have always inspired him. Today, Exposure sits alongside Seen, Threesixty and The Supermarket, part of the Casbah Group.

He splits his time between extending Exposure’s global influencer network and managing campaigns for brands including Levi’s®, Nike, Coca-Cola, Dr. Martens, Barbour, Uniqlo, LEGO, Muji, Tommy Hilfiger and Converse alongside championing emerging artists and pioneering new brands such as Noah and Pentatonic.

Exposure prides itself on forging long term client relationships (many for over 20 years) and has won numerous
awards. It remains one of the UKs largest independent agencies and its workplace has been described as “a place that’s better
than home” (The Times)” and as “one of the offices of the future” (Blueprint).

He recently published his first book, ‘Do Not Disturb,’ designed by Pentagram showcasing a collection of hoteldoor-hangers that started in 1980. His door is mostly open but when it’s shut, he’s probably spending quality time
with his family in Annecy.

See also

Todd Tran

Chief Strategy Officer Teads

Gordon Glenister

Head of Influencer Marketing Strategy BCMA

Maria D’Souza

Marketing director Barclays Ventures

Anthony Duckworth

International experiential marketing director American Express

Jerry Daykin

EMEA media director GSK Consumer Healthcare Marketing

Andrew Garrihy

Global chief brand officer Huawei

Rachel O’Reilly

Head of communications Kuoni

Luke Hopkins

Senior Account Director Pegasus