About Paul Hood

Speaker

Paul Hood

Digital marketing director

The Sun

Presentation: How The Sun created a model which pinpointed a hyper-influential audience segment, to halve its cost per registration for Dream Team

Paul is responsible for growing engagement levels across all digital Sun products, including thesun.co.uk, The Sun mobile app, Sun Dream Team and Sun Savers. He joined The Sun after holding senior digital roles at Dennis Publishing, Archant and Reach PLC.

See also

Joe Marshall

Senior strategist Pegasus

Steven Dolcemaschio

Global marketing director Sonos Inc

Damon Reeve

CEO The Ozone Project

Marianne Fakinos

Global influencer manager Visit Britain

Ben Carter

Global director of restaurants and strategic partnerships Just Eat

Vicky Flannigan

Senior account director Pegasus

Emma Botton

Group Marketing Communications Director Tesco

Melissa Lawrence

Chief executive Taylor Bennett Foundation