About Lilian Bours


Lilian Bours

Brand and brand partnership director


Case study: Huawei’s ‘Humanly Possible’: Amplifying creative campaigns with cutting-edge technology for a truly unique brand identity

Senior experienced Brand and Marketing Leader with global, regional and country experience. At Huawei for 1.5 years leading Brand & Partnerships for WEU and supporting Global Brand Strategy, developing Brand/audience positioning and Global Brand guidelines, created Integrated Brand Marketing Team+ approach driving product launches and CRS campaign ( Story Sign).Prior to Huawei, 25 years at Nike Inc in regional and global roles leading key categories such as global football, WEU running as well as MD for regions such as Middle East. Lead multiple award winning campaign with a digital and mobile first approach. Reset Running through the lens of Women. Established Nike in Middle East as Number one brand- also for women with first Arab JDI and was instrumental to bringing very first Nike Hijab to Middle east. Runner, art lover and tech geek.

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