About Jerry Daykin


Jerry Daykin

EMEA media director

GSK Consumer Healthcare Marketing

Panel discussion: Can the industry retain creativity at scale in a fragmented media landscape?

Jerry is part of the global media leadership team at GSK Consumer Health, overseeing their media & digital activity across the EMEA region. Previously he has led global media partnerships at Diageo, digital strategy agency side at Carat and social media at Mondelez. An active contributor to the industry Jerry is a member of the WFA Media Board and was one of the authors of their Global Media Charter. He contributed to the recently published ‘Eat Your Greens’ book alongside Byron Sharp & Mark Ritson. Jerry is a vocal proponent of the power of inclusion within advertising, is an Outvertising Board Member and during his time at Diageo led their Rainbow Network, employee resource group.

See also

Zoe Melarkey

Director of communications Purple Bricks

Rhys Davies

Head of Media BT Consumer

Gideon Spanier

UK editor-in-chief Campaign

Lilian Bours

Brand and brand partnership director Huawei

Alexander Wade

Partner media manager Tesco

Nicky Regazzoni

Co-founder The PR Network

Luke Hopkins

Senior Account Director Pegasus

Paul Hood

Digital marketing director The Sun