About Fabio Ruffet

Speaker

Fabio Ruffet

Brand Director

Bacardí

Fabio Ruffet

Better together: Collaborating with artists, the industries and consumers to create impactful brand activations and experiences

Fabio is a Brand Director for BACARDI in Western Europe based out of London, where he leads creative efforts, be it advertising, digital innovation and social content working closely with OMD, BBDO and AKQA.

In addition to creative duties, Fabio is also responsible regionally for product innovation and packaging design. Prior to this appointment, Fabio was a Managing Partner at a number of WPP-owned agencies including Ogilvy & Mather where he ran integrated global accounts such as Ford and Dove Hair. Fabio is credited with multi-award winning campaigns at Cannes Lions, Effies, EPICA, Festival of media and CLIOs among others and has served as a member of the jury at the Festival of Media, the Effies and Le Book.

Fabio is also a keen photographer and is currently working on a long term photojournalistic project capturing the demise of working class London Cafes as can be seen here. Originally from Buenos Aires of Italian descent, Fabio is married with two kids, has lived in London for the last 15 years with stints in Paris and Sao Paulo prior to that.

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