About Chris Pitt

Speaker

Chris Pitt

Chief marketing officer

HSBC UK

Case studies: Building a market disruptor which delivers on scale and on the bottom-line

A career marketer specialising in financial services. I have worked for HSBC, Tesco Bank, first direct and Marks & Spencer Bank during my career. I am driven by an interest in understanding what matters to people and communicating brands and propositions that deliver to their needs. I am particularly interested by the intellectual challenge of new ideas and business opportunities. Currently Chief Marketing Officer for HSBC UK, I am responsible for the leadership of a marketing team of 120 colleagues, who develop and deliver all HSBC, first direct and Marks & Spencer Bank marketing activity in the UK. It is my second role back at HSBC, having rejoined the bank as Head of Retail Bank Marketing in 2014. Previous to this role I was Marketing Director of Tesco Bank having built and lead marketing during a period of significant growth and change for this business. I worked internationally for HSBC, as well as in the UK as the Head of Direct Marketing. I am very happily married to my wife Tracey with two sons, Joseph and Samuel.

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