About Catherine Toolan


Catherine Toolan

Managing Director Irish Brand Homes


Catherine Toolan

Permanent brand experiences: Building a sustainable and innovative pipeline

Catherine Toolan joined Diageo on April 6th as Managing Director Irish Brand Homes, which include the Guinness Storehouse, Guinness Open Gate Brewery, Roe & Co Distillery and the Smithwick’s Experience in Kilkenny. From Sligo, Catherine has had a very successful career in the conference, events, live music and hospitality industry spanning three continents. Catherine was responsible for managing the delivery of the Athletes Village at the Beijing and London Olympic Games.

Catherine’s most recent role as Chief Executive of the International Convention Centre, Belfast seen her transform the organisation to compete globally, and work with key stakeholders to develop a business tourism strategy, winning large business events and contributing significant economic impact to Belfast and Northern Ireland. Catherine was also responsible for driving revenue growth in music and arts at the Waterfront Hall and Ulster Hall, two of Belfast’s most iconic entertainment venues through a Digital First Strategy and in collaboration with leading global music and entertainment promoters.

Prior to this Catherine spent over twelve years overseeing the food service, hospitality and retail for elite athletes at the Summer Olympic and Asian Games in Beijing, Guangzhou, London and Rio De Janeiro including leading all organisational activities to design, build, execute and troubleshoot some of the largest food service projects in the world.

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