About Ali Lowry

Speaker

Ali Lowry

Brand Director

Hunter

Ali Lowry

Presentation: Rebooting a heritage brand with creative activations to resonate with today’s consumers

Ali Lowry is a brand builder, with 15+ years’ experience developing and implementing brand strategy across a broad cross-section of global consumer and lifestyle businesses.

As Brand Director at Hunter, he has been instrumental in the development of what was formerly a single product business into a globally relevant, lifestyle brand. Award-winning experiential has been central to driving brand heat and consumer engagement, including: The global tour of a 120 ft Wellington boot hot air balloon; bringing the Scottish Highlands to New York’s Grand Central Terminal; a lost backpack campaign across key cities involving 3 x 10m tall inflatable backpacks; 100+ Hunter boot rooms installed in global hotels; US multi-campus initiative to engage collegiate audience; a festival for 10,000 people at LA’s Rose Bowl with Target and 4 pioneering London Fashion Week shows.

Prior to Hunter, Ali led PR and Marketing in the UK for Giorgio Armani. Previously he was Account Director at The Communications Store where he was the communications lead across a diverse cross-section of international fashion and lifestyle brands: Converse / Versace / Abercrombie & Fitch / Boucheron (Kering) / John Lobb (Hermes) / Roland Mouret / Jonathan Saunders / Aquascutum.

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