About Alexander Wade
Partner media manager
Alex has worked at Tesco for over 6 years and is responsible for managing Tesco’s Retail Media estate. During this time, he has helped to establish brand partnerships within the Food Love Stories campaign and to launch the new Digital Offsite Media capabilities. Previously Alex has worked as a Media & Campaign Planner at Tesco on Food Love Stories, as part of the team which won the Grand Prix at the Cannes Media Lions in 2018 and the best advertising campaign at the Retail Week Awards in 2019.