Day 2: 11th September

  • 10:00 am
10:00 am
Chair’s opening remarks

James Wallman

Sector Specialist

Department for International Trade

  • 10:05 am
10:05 am
Panel: Is experiential the future of the high-street?

Examining the relationship between retail design and experiential marketing
Exploring the changing nature of the retail landscape and how experiential may be filling the gap
Transactional to experiential: why building experiences for brand awareness rather than product sales really work

Tanya Weller

Director of Samsung Showcase

Samsung

Laurel Wolfe

VP marketing

Klarna

Michael Boaler

Marketing manager

Dr. Martens

  • 10:45 am
10:45 am
Session break
  • 12:10 pm
12:10 pm
Presentation: Build meaningful purpose-led experiences that align with your brand

Honing in on your audience: how to capture the hearts and minds
Aligning experiences with your brand values to create exceptional customer-centric moments
Devising an experiential strategy that drives meaningful brand purpose and aligns with your values for a deeper connection with your audience

Fox

Creative and marketing director

Pukka Herbs & Tea

  • 12:30 pm
12:30 pm
Session break
  • 12:45 pm
12:45 pm
Presentation: Experience-first campaigns: how to ensure experiential plays a lead role in an integrated campaign

Including content capture in your plans from the start, to ensure that it is integrated into the activation
Assembling a cross-functional team to put experiential at the beating heart of your campaigns
Driving brand experience to the top of the marketing agenda, rather than being siloed or considered a bolt-on

Sophie More

Marketing director

Brewdog

  • 1:05 pm
1:05 pm
Chair’s closing remarks

James Wallman

Sector Specialist

Department for International Trade