Day 2: 11th September

10:00 am
Chair’s opening remarks

James Wallman

Sector Specialist

Department for International Trade

10:05 am
Panel: Is experiential the future of the high-street?

Examining the relationship between retail design and experiential marketing
Exploring the changing nature of the retail landscape and how experiential may be filling the gap
Transactional to experiential: why building experiences for brand awareness rather than product sales really work

Tanya Weller

Director of Samsung Showcase


Laurel Wolfe

VP marketing


Michael Boaler

Marketing manager

Dr. Martens

10:50 am
Session break
11:05 am
Better together: Collaborating with artists, the industries and consumers to create impactful brand activations and experiences

Creating dynamic virtual events to connect audiences with brands, through digital live-streaming concerts and at-home cocktail masterclasses
Amplifying brand activations online by collaborating with artists and influencers to maximise reach and engagement with consumers
Working effectively with new and existing partners to recreate the energy of live music events and brand activations

Fabio Ruffet

Brand Director


11:35 am
Session break
11:50 am
Presentation: Rebooting a heritage brand with creative activations to resonate with today’s consumers

Continually reinventing a traditional product, engaging new consumers through impactful brand experiences
Delivering a global campaign and amplifying marketing content through all channels to maximise brand reach
Achieving cut-through in the festival space with integrity, to resonate with the festival-going community

Ali Lowry

Brand Director


12:20 pm
Session break
12:35 pm
Presentation: Experience-first campaigns; working in dog years to put our community first

Including content capture in your plans from the start, to ensure that it is integrated into the activation
Assembling a cross-functional team to put experiential at the beating heart of your campaigns
Driving brand experience to the top of the marketing agenda, rather than being siloed or considered a bolt-on

Sophie More

Marketing director


1:05 pm
Chair’s closing remarks

James Wallman

Sector Specialist

Department for International Trade