Day 2: 11th September

Examining the relationship between retail design and experiential marketing
Exploring the changing nature of the retail landscape and how experiential may be filling the gap
Transactional to experiential: why building experiences for brand awareness rather than product sales really work

Honing in on your audience: how to capture the hearts and minds
Aligning experiences with your brand values to create exceptional customer-centric moments
Devising an experiential strategy that drives meaningful brand purpose and aligns with your values for a deeper connection with your audience

Including content capture in your plans from the start, to ensure that it is integrated into the activation
Assembling a cross-functional team to put experiential at the beating heart of your campaigns
Driving brand experience to the top of the marketing agenda, rather than being siloed or considered a bolt-on