Day 2: 11th September

Examining the relationship between retail design and experiential marketing
Exploring the changing nature of the retail landscape and how experiential may be filling the gap
Transactional to experiential: why building experiences for brand awareness rather than product sales really work

Creating dynamic virtual events to connect audiences with brands, through digital live-streaming concerts and at-home cocktail masterclasses
Amplifying brand activations online by collaborating with artists and influencers to maximise reach and engagement with consumers
Working effectively with new and existing partners to recreate the energy of live music events and brand activations

Continually reinventing a traditional product, engaging new consumers through impactful brand experiences
Delivering a global campaign and amplifying marketing content through all channels to maximise brand reach
Achieving cut-through in the festival space with integrity, to resonate with the festival-going community

Including content capture in your plans from the start, to ensure that it is integrated into the activation
Assembling a cross-functional team to put experiential at the beating heart of your campaigns
Driving brand experience to the top of the marketing agenda, rather than being siloed or considered a bolt-on